THE PRODUCT MARKETING GROUP
It’s a jungle
out there,
we help you navigate it.
It’s a jungle out there,
we help you navigate it.
Grow your product reach.
Expand your market presence.
Collectively, TPMG partners
have operated across
60+ international markets.
United States
Europe
Middle East
Asia & China
Australia & New Zealand
South America
Collectively, TPMG partners have operated across 60+ international markets.
We specialize in:
Home & Garden Products
Consumer Goods
Retail Program Products
Design-led brands suitable for volume sales
Private label and branded programs
Our experience includes developing retail-ready programs, preparing export packaging, optimizing pallet configurations, and structuring scalable distribution systems
Our Philosophy
We do not talk —we listen.
Modern buyers
demand suppliers
who understand:
Retail systems
Volume purchasing requirements
Compliance standards
Margin structures
Supply chain reliability
We provide one-stop structured solutions, not fragmented services.
Our Coordinated Advantage
Unlike independent agents, TPMG operates as a joint strategic unit.
Every opportunity is:
Evaluated collectively
Developed collaboratively
Supported through shared networks
Executed with local market expertise
Rewarded jointly
This coordinated approach gives product owners:
✔ Broader international coverage
✔ Faster decision-making
✔ Access to senior decision-makers
✔ Reduced market entry risk
✔ Integrated sales + logistics + marketing execution
We work directly with decision-makers — eliminating wasted time and unnecessary meetings.
Our Core Competencies
Sales Representation
Connecting brands to distributors, wholesalers, and retail chains.
Global with Local Presence
Market expertise in the US, Europe, Asia, Middle East, Australia, and beyond.
Logistics & Supply Chain Structuring
Ensuring your product can scale operationally once orders are secured.
Brand & Marketing Execution
Packaging, labeling, positioning, and digital presence.
Sourcing & Production Coordination
Connecting production facilities with distribution programs.
Contact Us
.📩 Email: [email protected]
📞 Phone: +41 79 844 0701
🌍 International representation across US, Europe & Global Markets
Call Us for Any Questions
Jan- Netherlands +41(79) 844 0701
John- Sweden +46(076) 88 222 15
Gerry-USA +1(401) 789 1303
Ready To Expand Your Market
If you are a product owner, brand developer, or manufacturer looking to enter new markets — we would welcome a confidential discussion.
Next Steps:
Schedule a Video Introduction Call
30-minute exploratory session to understand your product and growth objectives.
Request a Market Opportunity Assessment
Submit product details for a preliminary review by TPMG partners.
Download Our Market Entry Overview
A structured outline of how TPMG approaches international expansion.
Why You Should Contact TPMG
The best way forward is to take the opportunity to reach out to a member of the TPMG team and discuss your situation in a free 30-minute introductory video call. This conversation allows us to understand your product, your ambitions, and your challenges — and to determine how our combined expertise can accelerate your growth and market penetration. Good luck and best wishes in your actions toward product growth — and we look forward to exploring how we can support your success.
In summary, with The Product Marketing Group (TPMG), you have all bases covered — market entry strategy, logistics structuring, tariff advisory, distributor and retail introductions, direct-to-consumer guidance, and full-spectrum marketing support from product development through packaging and end-consumer positioning. Our coordinated model combines senior-level experience across global markets with practical execution capability. We do not operate in isolation; we operate as a unified team, ensuring that your product is commercially viable, operationally scalable, and strategically positioned before entering new markets.
Jan Christiaan Booij
Founder & CEO
Founder – JCB Agencies
Switzerland | The Netherlands | Global Markets
After a distinguished career in sales, product development, marketing, and ultimately board-level leadership at an internationally oriented home and garden company, Jan established JCB Agencies in 1999.
Since then, he has selectively represented brands distinguished by strong design and volume potential.
His speciality lies in:
Establishing global export distribution networks
Working directly with retail and wholesale buyers
Structuring scalable programs
Aligning production with retail purchasing systems
Jan has operated in over 64 international markets, including Europe, South America, Asia, the Middle East, and Australia
TPMG .
He understands that modern buyers require:
Efficiency
Clarity
Structured product programs
Reliable supply chains
His philosophy:
“One-stop shopping delivers real advantages. We don’t talk — we listen.”
Contact Email: [email protected]
Areas of Responsibility
Europe
United Kingdom
South America
China
Trade Shows
E.Commerce
Gerry Schaffert
Founder & CEO
Founder – Owner & Director – GWS Four Seasons,
Rhode Island, USA
Gerry Schaffert is a seasoned international trade executive with over 25 years of experience navigating the complexities of global commerce. With a career anchored in a deep proficiency in all facets of the trade lifecycle. Gerry specializes in end- to -end product development - transforming raw concepts into market -ready successes.
Having previously served as the head of a prominent Hong Kong Trading company, Gerry possesses a unique, boots on the ground perspective on Asian trade and manufacturing.
Today as one of the manning partners of The Product Marketing Group we can leverage this quarter-century of experience to provide strategic counsel to brands looking to scale up internationally and optimize their supply chains.
Contact Email: [email protected]
Areas of Responsibility
USA
Canada
China
Trade Shows
E-Commerce
John Tansey
Founder & CEO
Founder – Owner & Director-TANZ Products Ltd
Europe | Middle East | Asia Pacific
John brings a global logistics and supply chain background, having worked with DHL, UPS, and Gulf Agency across Europe, the Middle East, and Asia.
His expertise includes:
International freight and distribution systems
Product sourcing from Europe and China
Market entry into Australia, New Zealand, Saudi Arabia, UAE, and Pacific markets
Retail-ready logistics structuring
John ensures that once sales are secured , operational execution supports growth.
Contact Email: [email protected]
Areas of Responsibility
New Zealand
Australia
Middle East
Sweden
China
Trade Shows
Logistic Planning & Solutions
E-Commerce
Meet Our Team
The strength of The Product Marketing Group lies in its partners — each bringing decades of experience, deep networks, and senior-level execution capability.
Founder & CEO
Jan Christiaan Booij
Founder & CEO
Founder – JCB Agencies
Switzerland | The Netherlands | Global Markets
After a distinguished career in sales, product development, marketing, and ultimately board-level leadership at an internationally oriented home and garden company, Jan established JCB Agencies in 1999.
Since then, he has selectively represented brands distinguished by strong design and volume potential.
His speciality lies in:
Establishing global export distribution networks
Working directly with retail and wholesale buyers
Structuring scalable programs
Aligning production with retail purchasing systems
Jan has operated in over 64 international markets, including Europe, South America, Asia, the Middle East, and Australia
TPMG .
He understands that modern buyers require:
Efficiency
Clarity
Structured product programs
Reliable supply chains
His philosophy:
“One-stop shopping delivers real advantages. We don’t talk — we listen.”
Contact Email: [email protected]
Areas of Responsibility
Europe
United Kingdom
South America
China
Trade Shows
E.Commerce
Gerry Schaffert
Founder & CEO
Founder – Owner & Director – GWS Four Seasons,
Rhode Island, USA
Gerry Schaffert is a seasoned international trade executive with over 25 years of experience navigating the complexities of global commerce. With a career anchored in a deep proficiency in all facets of the trade lifecycle. Gerry specializes in end- to -end product development - transforming raw concepts into market -ready successes.
Having previously served as the head of a prominent Hong Kong Trading company, Gerry possesses a unique, boots on the ground perspective on Asian trade and manufacturing.
Today as one of the manning partners of The Product Marketing Group we can leverage this quarter-century of experience to provide strategic counsel to brands looking to scale up internationally and optimize their supply chains.
Contact Email: [email protected]
Areas of Responsibility
USA
Canada
China
Trade Shows
E-Commerce
John Tansey
Founder & CEO
Founder – Owner & Director-TANZ Products Ltd
Europe | Middle East | Asia Pacific
John brings a global logistics and supply chain background, having worked with DHL, UPS, and Gulf Agency across Europe, the Middle East, and Asia.
His expertise includes:
International freight and distribution systems
Product sourcing from Europe and China
Market entry into Australia, New Zealand, Saudi Arabia, UAE, and Pacific markets
Retail-ready logistics structuring
John ensures that once sales are secured , operational execution supports growth.
Contact Email: [email protected]
Areas of Responsibility
New Zealand
Australia
Middle East
Sweden
China
Trade Shows
Logistic Planning & Solutions
E-Commerce
Brian Fandetti
Creative Director/Design Director
I’m a design‑driven Creative Director who loves turning complex briefs into clear, emotional brand stories that really connect with people.
For more than 30 years, I’ve had the privilege of working across just about every corner of the creative world—from art director and graphic designer to digital marketer and storyteller. I’ve led projects across every medium you can think of—print, video, outdoor, packaging, and social media—and I still get energized by the challenge of making ideas come alive.
For me, everything starts with big, original thinking. That’s where the best work happens—and it’s what has guided me to build brands, grow awareness, and create award‑winning campaigns that stick in people’s minds.
At my core, I’m a problem‑solver who loves the creative process. I believe every strong brand starts with a big idea, and my goal is always to craft work that unique, meaningful, and memorable — the kind that people don’t just see, but feel.
Marketing
Graphic Design
Art Direction
Social Media
Video Production
Website Design
Packaging
Brian Fandetti
Creative Director/Design Director
I’m a design‑driven Creative Director who loves turning complex briefs into clear, emotional brand stories that really connect with people.
For more than 30 years, I’ve had the privilege of working across just about every corner of the creative world—from art director and graphic designer to digital marketer and storyteller. I’ve led projects across every medium you can think of—print, video, outdoor, packaging, and social media—and I still get energized by the challenge of making ideas come alive.
For me, everything starts with big, original thinking. That’s where the best work happens—and it’s what has guided me to build brands, grow awareness, and create award‑winning campaigns that stick in people’s minds.
At my core, I’m a problem‑solver who loves the creative process. I believe every strong brand starts with a big idea, and my goal is always to craft work that unique, meaningful, and memorable — the kind that people don’t just see, but feel.
Marketing
Graphic Design
Art Direction
Social Media
Video Production
Website Design
Packaging
I’m a design‑driven Creative Director who loves turning complex briefs into clear, emotional brand stories that really connect with people.
For more than 30 years, I’ve had the privilege of working across just about every corner of the creative world—from art director and graphic designer to digital marketer and storyteller. I’ve led projects across every medium you can think of—print, video, outdoor, packaging, and social media—and I still get energized by the challenge of making ideas come alive.
For me, everything starts with big, original thinking. That’s where the best work happens—and it’s what has guided me to build brands, grow awareness, and create award‑winning campaigns that stick in people’s minds.
At my core, I’m a problem‑solver who loves the creative process. I believe every strong brand starts with a big idea, and my goal is always to craft work that unique, meaningful, and memorable — the kind that people don’t just see, but feel.
Marketing
Graphic Design
Art Direction
Social Media
Video Production
Website Design
PackagingThis is a Paragraph Font
What People Say
"With a work ethic refined and polished over many years at the coal face of operational experience, we feel we can trust the Product Marketing Group to overcome our import and product sales objectives. Heres to another half century"
Mark Humphries- KSA
Mark Humphries- KSA
EJS Conultant-KSA
Locations:
New Zealand-UAE-Europe-USA
Email:
info@the productmarketinggroup.com
Site: www.theproductmarketinggroup.com